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	<title>Joni Ang &#187; SEO / SEM</title>
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	<link>http://joniang.com</link>
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		<title>Yoda&#8217;s Thoughts on PageRanks</title>
		<link>http://joniang.com/2007/10/31/yodas-thoughts-on-pageranks/</link>
		<comments>http://joniang.com/2007/10/31/yodas-thoughts-on-pageranks/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 04:53:04 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[pagerank]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/2007/10/31/yodas-thoughts-on-pageranks/</guid>
		<description><![CDATA[I&#8217;m trying to strike while the iron is hot (although I&#8217;m not gonna benefit anything from this) so with the ongoing, soon dying, PageRank brouhaha, I&#8217;m posting this funny image I got from Essential Keystrokes: Jedi master Yoda: &#8220;Judge me by my PageRank, do you?&#8221; LOL. So no, don&#8217;t judge a website by its PageRank. [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m trying to strike while the iron is hot (although I&#8217;m not gonna benefit anything from this)  so with the ongoing, soon dying, PageRank brouhaha, I&#8217;m posting this funny image I got from <a href="http://essentialkeystrokes.com/yodas-thoughts-on-page-rank/" title="Essential Keystrokes" target="_blank">Essential Keystrokes</a>:</p>
<p><img src="http://www.taintedsong.com/wp-content/uploads/2007/10/yodas_pagerank.gif" class="itemcenter" alt="Judge me by my pagerank, do you?" title="Judge me by my PageRank, do you?" /></p>
<p class="center"><strong>Jedi master Yoda</strong>: <em>&#8220;Judge me by my PageRank, do you?&#8221;</em></p>
<p>LOL. So no, don&#8217;t judge a website by its PageRank. A website&#8217;s PR score is just one of the many indications that the it is doing good. It&#8217;s not the only basis. Unless, you&#8217;re <em>only </em>focused on selling links and doing more sponsored reviews &#8212; which I&#8217;m not.. Not anymore.. Not yet? Haha.</p>
<p>Btw, to those <a href="http://www.text-link-ads.com" title="Text Link Ads" target="_blank">Text Link Ads</a>, <a href="http://www.reviewme.com" title="ReviewMe" target="_blank">ReviewMe</a>, <a href="http://payperpost.com" title="PayPerPost" target="_blank">PayPerPost</a>, <a href="http://www.sponsoredreviews.com" title="Sponsored Reviews" target="_blank">SponsoredReviews</a> (etc.)  users whose websites&#8217; PageRanks have increased, don&#8217;t forget to edit your website details (ranking and pricing) in each of your dashboards. In <strong>TLA</strong>, for example, you can update your Alexa ranking by clicking on the link &#8220;Edit your listings&#8221; in your Account Home. Choose the website you want to update, click on &#8220;Edit Details&#8221;, find your &#8220;Alexa Rank&#8221; info, then click on the &#8220;Update&#8221; button beside it. That&#8217;s it! You might want to update your other accounts with the other <em>munny</em>-making sites, too, if you want to earn more <em>munny</em>.</p>
<p>For another good read in regards to the recent PR phenomenon, Aaron Wall has listed items about <a href="http://www.seobook.com/google-pants-on-fire" title="what Google can and can't obfuscate" target="_blank">Google&#8217;s obfuscations of PageRank scores</a>.</p>
<p>Still on the topic of PageRank, <a href="http://www.cashquests.com/find-pagerank-for-every-page-on-your-site" title="CashQuests.com" target="_blank">CashQuests.com</a> suggests a way for a webmaster/blogger to know more about his own site&#8217;s PageRank details. If you want to check not only your homepage&#8217;s PR scores, but your internal pages as well, <a href="http://www.livepr.info/internal-pages-page-rank.php" title="LivePR" target="_blank">LivePR</a> is the perfect tool to use. Once you&#8217;ve entered your main site URL and the page has stopped loading, click on the &#8220;Sort by PR&#8221; button on top.  Here&#8217;s an example for my site:</p>
<p><img src="http://www.taintedsong.com/wp-content/uploads/2007/10/livepr.png" class="itemcenter" title="LivePR" alt="LivePR" /></p>
<p>I&#8217;m sure there are other similar tools out there, <a href="http://www.livepr.info/internal-pages-page-rank.php" title="LivePR" target="_blank">LivePR</a> is just one of the reliable ones. The LivePR tool, just like the other analytics tools (<a href="http://seodigger.com" target="_blank" title="SeoDigger">SeoDigger</a>, <a href="http://alexa.com/site/ds/top_500" title="Alexa ranking" target="_blank">Alexa ranking</a>, <a href="http://technorati.com" title="Technorati" target="_blank">Technorati</a>, <a href="http://www.google.com/trends" title="Google Trends" target="_blank">Google Trends</a>, <a href="http://compete.com" title="Compete.com" target="_blank">Compete.com</a>, etc.) helps us get to know our website or blog better. But like I said, PageRanks are not the only thing we should think about, so, moving on&#8230; :)</p>
<p>I&#8217;ll be away for a few days (and by &#8220;away&#8221; I mean a place where there&#8217;s no computer or Internet access) to have what I think is a much needed break. Lol. Have a nice long weekend again! Don&#8217;t you just love long weekends?</p>
<p>Oh and <strong>Happy Halloween</strong>! :)</p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/10/31/yodas-thoughts-on-pageranks/">Permalink</a> |
<a href="http://joniang.com/2007/10/31/yodas-thoughts-on-pageranks/#comments">16 comments</a> | <a href="http://joniang.com/2007/10/31/yodas-thoughts-on-pageranks/#respond">Leave a comment</a> 
<br />Word count: 405 | Filed under: <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>
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		<slash:comments>16</slash:comments>
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		<title>Surprise, Surprise.</title>
		<link>http://joniang.com/2007/10/27/surprise-surprise/</link>
		<comments>http://joniang.com/2007/10/27/surprise-surprise/#comments</comments>
		<pubDate>Fri, 26 Oct 2007 20:21:11 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[News, Events, Occasions]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[pagerank]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/2007/10/27/surprise-surprise/</guid>
		<description><![CDATA[I&#8217;ve been indifferent to politics for as long as I can remember. I don&#8217;t know why exactly, but there&#8217;s something about it that don&#8217;t interest me much. Add to that the fact that I find it hard to understand how all those political stuff go about (and that I myself refuse to understand them thoroughly), [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been indifferent to politics for as long as I can remember. I don&#8217;t know why exactly, but there&#8217;s something about it that don&#8217;t interest me much. Add to that the fact that I find it hard to understand how all those political stuff go about (and that I myself refuse to understand them thoroughly), although I found my Political Science subject in college fascinating. But that was it! Maybe it&#8217;s because I was brought up by apathetic parents or because I&#8217;ve been hanging out with apathetic friends. Maybe there&#8217;s something about how a government is run that makes me want to shy away from it or the fact that my impression of a typical government lackey &#8212; from what I&#8217;ve been hearing from other people since I was a kid &#8212; is that he&#8217;s corrupt, manipulative, and just plain evil. Lol. My classmates in high school even had a hard time persuading me to run for student body officer when I was in my senior year. I caved eventually &#8212; only because I was bored and in dire need of something to do to improve my standing in the honor roll race and to prove myself to this teacher of mine who hated me for that one time I interrupted her in class  (She caught me working on a tat-like doodle on my seatmate&#8217;s arm, half-listening to her while she was helping us review for <acronym title="National Secondary Assessment Test">NSAT</acronym>, haha). I was elected, btw, but I can&#8217;t say that it made much of a difference. Anyway..</p>
<p>When I read about our former president&#8217;s pardon a few days ago, I also felt what other Filipinos felt about it &#8212; I felt betrayed and ashamed. To echo what everybody else has been saying, allow me to ask these same questions: Where&#8217;s justice in that? What significance does <a href="http://en.wikipedia.org/wiki/EDSA_Dos" target="_blank">Edsa Dos</a> bring now? What was all the hullabaloo about our former president&#8217;s impeachment six years ago and the recent hearing and verdict (where he was sentenced to a penalty of <em>reclusion perpetua)</em> if we&#8217;re just gonna throw all of those away just because our current president woke up one morning and decided she wants <s>to pretend</s> to be a nice and forgiving person? I can almost imagine our two <em>favorite</em> presidents meeting over a cup of coffee somewhere, discussing matters, laughing, and exchanging remarks like, &#8220;I can&#8217;t believe they fell for that!&#8221; or &#8220;It took you long enough, but thanks mate!&#8221; Grrr.</p>
<p>Like I said, I don&#8217;t know much about our government (and maybe I&#8217;ve just been rambling on about stuff that are actually out of context here, hehe) but the <a href="http://newsinfo.inquirer.net/breakingnews/nation/view_article.php?article_id=96730" target="_blank">news about the pardon</a> irks me a little. And for someone who knows squat about politics, it doesn&#8217;t really take much for me to understand that we have one very twisted government system. Surprise, surprise.</p>
<p>But I guess <a href="http://kangelsconfessions.blogspot.com/" title="Karen" target="_blank">Karen</a> is right &#8212; <a href="http://kangelsconfessions.blogspot.com/2007/10/laya-si-erap-estrada-gets-executive.html" target="_blank">justice will be served</a>. Not today, but someday it will be. And really, who am I to play judge? Maybe this is a good example of how it is to extend grace to those who don&#8217;t deserve it?</p>
<p>Good reads: <a href="http://vaes9.codedgraphic.com/posts/conspiracy_theory" target="_blank">1</a> | <a href="http://jrocas.com.ph/archives/arroyo-pardons-estrada-wtf/" target="_blank">2</a> | <a href="http://tesstermulo.com/2007/10/25/the-estrada-pardon-a-mockery-of-the-philippine-justice-system/" target="_blank">3</a> | <a href="http://misteryosa.com/blog/personal/thoughts/politics/pardon-erap-pardon-me/" target="_blank">4</a> | <a href="http://philippinecommentary.blogspot.com/2007/10/former-president-joseph-estrada.html" target="_blank">5</a> | <a href="http://www.ederic.tk/pinoy-gazette/ganyan-na-lang-ba/" target="_blank">6</a></p>
<h3>Does PageRank matter?</h3>
<p>On the techie side of the globe, prolific bloggers and SEO folks are talking about the drastic changes of their blog&#8217;s <a href="http://en.wikipedia.org/wiki/Pagerank" target="_blank">PageRanks</a> (blogs such as problogger.net, johnchow.com, copyblogger.com, weblogtoolscollection.com, andybeard.nu, searchengineland.com, etc) which I&#8217;m sure most of you have already heard about. What is my reaction to this? I&#8217;m not really sure yet. I could care less, I guess. But hey, at least mine stayed at <a href="http://www.iwebtool.com/pagerank_checker?domain=http%3A%2F%2Fwww.taintedsong.com%2F" target="_blank">PR 5</a>, that must count for something, right? No? Whatever. Heh.</p>
<p>Everybody should have realized by now that the <em>Great and Powerful</em> Google is like one big jigsaw puzzle, which means that it&#8217;s just so hard to figure out. This <a href="http://www.seo-chicks.com/251/time-to-count-your-pagerank-losses.html" target="_blank">SEO Chick</a> brought up a really good point about it. But among the blog posts I&#8217;ve read about this topic, I find these two posts unique just &#8216;coz they have a different tone from the rest: &#8220;<a href="http://www.seoish.com/the-other-side-of-the-paid-links-coin/" title="Permanent Link: The Other Side of the Paid Links Coin" target="_blank">The Other Side of the Paid Links Coin</a>&#8221; by Pat of SEOish.com and &#8220;<a href="http://www.cashquests.com/why-you-should-still-care-about-pagerank" title="Permanent Link to Why You SHOULD Still Care About PageRank" target="_blank">Why You SHOULD Still Care About PageRank</a>&#8221; by Kumiko of CashQuests.com.</p>
<p>I&#8217;ve got theories (guesses, really) about why this phenomenon happened, but like everybody else, I can&#8217;t support them with anything. The only thing I know is that this is a constantly evolving industry which is why this isn&#8217;t a surprising phenomenon at all. And, oh, that <a href="http://www.thechurchofgoogle.org/Scripture/Proof_Google_Is_God.html" target="_blank">Google is search engine god</a> so why don&#8217;t we all just quit whining. Lol.</p>
<p>Anyway, let&#8217;s just move past these things. I&#8217;m sure we all have better things to think about. I have a new *<a href="http://joniang.multiply.com" target="_blank">Multiply site</a>, so maybe you can start there by adding me to your contact list? Hehehe.</p>
<p>*<small>I seriously doubt that I&#8217;d be able to update that site regularly, though.<br />
</small></p>
<p>[EDIT] <em>It&#8217;s <a href="http://www.lastleaf.org" title="Mae" target="_blank">Mae Paulino</a>&#8216;s birthday today. Happy birthday, gurl! :) </em>[/EDIT]</p>
<p>Have a nice long weekend everyone! :)</p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/10/27/surprise-surprise/">Permalink</a> |
<a href="http://joniang.com/2007/10/27/surprise-surprise/#comments">8 comments</a> | <a href="http://joniang.com/2007/10/27/surprise-surprise/#respond">Leave a comment</a> 
<br />Word count: 825 | Filed under: <a href="http://joniang.com/category/news-events-occasions/" title="View all posts in News, Events, Occasions" rel="category tag">News, Events, Occasions</a>, <a href="http://joniang.com/category/rants/" title="View all posts in Rants" rel="category tag">Rants</a>, <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>
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		<title>Site Revamp #10</title>
		<link>http://joniang.com/2007/10/13/site-revamp-10/</link>
		<comments>http://joniang.com/2007/10/13/site-revamp-10/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 19:36:18 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[Site Updates]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/2007/10/13/site-revamp-10/</guid>
		<description><![CDATA[Glad I was finally able to launch this new theme. It&#8217;s nothing fancy but having something new to look at is always a good thing, like I always say. This blog validates as XHTML, or at least the index page and the second page do. I&#8217;m just about to work my way back to fix [...]]]></description>
			<content:encoded><![CDATA[<p>Glad I was finally able to launch this new theme. It&#8217;s nothing fancy but having something new to look at is always a good thing, like I <em>always</em> say. This blog validates as <a href="http://validator.w3.org/check/referer" title="XHTML" target="_blank">XHTML</a>, or at least the index page and the <a href="http://www.taintedsong.com/page/2/" title="second page" target="_blank">second page</a> do. I&#8217;m just about to work my way back to fix my archives post by post, so please bear with me. This is also ran by an error-free <a href="http://jigsaw.w3.org/css-validator/check/referer" title="css" target="_blank">CSS</a>. About time? Yeah, I think so too. <em>Tamad kse.</em> :P</p>
<p>I&#8217;m not completely sure if everything is in order here. Please let me know if you encounter a bug!</p>
<p class="center">***</p>
<p><img src="http://www.taintedsong.com/wp-content/uploads/2007/10/globelines-wireless-broadband.png" title="wireless globelines broadband" alt="wireless globelines broadband" class="itemleft" />Globelines has sent the units for the <a href="http://www.taintedsong.com/2007/09/22/wireless-globelines-broadband/" title="wireless globelines broadband" target="_blank">Wireless Broadband</a> plan I signed up for via Air 21. I was able to set up the LAN by myself but it just wouldn&#8217;t connect to the Internet, and the woman who prepared my application is not responding to my text messages. So am I supposed to handle this all by myself? Is nobody from their staff coming to help me with this? Way to go, <a href="http://www.globe.com.ph" title="Globe" target="_blank">Globe</a>! Awesome job! A couple more days and your customer service rep is definitely going to get an earful. Heh. Good thing I wasn&#8217;t required to make an initial payment for this one.</p>
<p class="center">***</p>
<p>The <a href="http://www.taintedsong.com/2007/09/26/semcon-philippines-2007-here-i-come/" title="SEMCON 2007" target="_blank">SEMCON 2007</a> was concluded three days ago. Despite the negative comments I&#8217;ve been hearing about it from the other delegates, I honestly think that the conference was great. Two days of pure <acronym title="Search Engine Marketing">SEM</acronym> talk? How often does someone as geeky as me get to experience that? :P I learned a lot, and if you can believe it, my conference notes reached up to four (8 x 11) pages, front and back. lol.</p>
<p>I still can&#8217;t get over this comment I read made by <em>someone</em> somewhere: <em>&#8220;Mag-SEO ka na lang!&#8221;</em> <em>Lang?? Di nga, Ate?</em> Haha. I know some people associate <acronym title="Search Engine Optimization">SEO</acronym> with <em>just</em> spamming, and even though I sometimes think that way too, I also think that <acronym title="Search Engine Marketing">SEM</acronym> (which is different from <acronym title="Search Engine Optimization">SEO</acronym> in so many ways) is more than just off-page optimization or link building. There&#8217;s on-page optimization (of course), proper web copywriting (this is obviously different from print), pay-per-click advertising, affiliate marketing, website ad partnerships, landing page optimization, and more. These are all part of what I&#8217;m doing at work and the cause of my headache for the past few months. So, really, an <acronym title="Search Engine Marketing">SEM</acronym> job is <em>not</em> an easy one. I guess what I&#8217;m saying is, if you really don&#8217;t know much about something, it&#8217;s better if you just keep your comments to yourself. (I can see <a href="http://www.guitarchic.net" title="Riz" target="_blank">Riz</a> and <a href="http://romzkeepomski.wordpress.com" title="Romz" target="_blank">Romz</a> rolling their eyes at me, hehe!)</p>
<p>Congrats to <a href="http://www.macalua.com" title="Marc" target="_blank">Bossing Marc</a> for a successful first SEM conference! <em>Sana next year si <a href="http://www.seomoz.org/team/randfish" title="Rand Fishkin" target="_blank">Rand Fishkin</a> naman.</em> :)</p>
<p class="center">***</p>
<p>Anyway, despite this site update, <a href="http://twitter.com/inoj/statuses/327093632" title="I am still sad" target="_blank">I am still sad</a>. And I just wanted you to know that. But what&#8217;s important is that <em>you</em>&#8216;re happy&#8230; and everybody else is happy. That&#8217;s all that matters to me now. Goodnight. :)</p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/10/13/site-revamp-10/">Permalink</a> |
<a href="http://joniang.com/2007/10/13/site-revamp-10/#comments">24 comments</a> | <a href="http://joniang.com/2007/10/13/site-revamp-10/#respond">Leave a comment</a> 
<br />Word count: 496 | Filed under: <a href="http://joniang.com/category/internet/" title="View all posts in Internet" rel="category tag">Internet</a>, <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>, <a href="http://joniang.com/category/site-updates/" title="View all posts in Site Updates" rel="category tag">Site Updates</a>
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		<title>SEMCON Philippines 2007, Here I Come!</title>
		<link>http://joniang.com/2007/09/26/semcon-philippines-2007-here-i-come/</link>
		<comments>http://joniang.com/2007/09/26/semcon-philippines-2007-here-i-come/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 04:34:06 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[News, Events, Occasions]]></category>
		<category><![CDATA[SEO / SEM]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/2007/09/26/semcon-philippines-2007-here-i-come/</guid>
		<description><![CDATA[Search Engine Marketing Conference 2007 It&#8217;s official &#8211; I&#8217;m going to attend the SEMCON this October! I&#8217;d like to thank my sponsors for taking care of my registration fee. More power to both of you! Hehe! So why do I want to go? Aside from the obvious reason that I want to learn more about [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.taintedsong.com/wp-content/uploads/2007/09/semcon.png" alt="SEMCON 2007" title="SEMCON 2007" class="itemcenter" /></p>
<p class="center"><small>Search Engine Marketing Conference 2007</small></p>
<p>It&#8217;s official &#8211; I&#8217;m going to attend the <strong>SEMCON</strong> this October! I&#8217;d like to thank my <em>sponsors</em> for taking care of my registration fee. More power to both of you! Hehe! So why do I want to go? Aside from the obvious reason that I want to learn more about <acronym title="Search Engine Marketing">SEM</acronym>, I also wanna go see the famous <strong>Aaron Wall</strong> of <a target="_blank" href="http://www.seobook.com/" title="SEOBook.com">SEOBook.com</a>. <a target="_blank" href="http://en.wikipedia.org/wiki/Aaron_Wall" title="Aaron Wall">Aaron Wall</a> is known worldwide as an SEO expert. He will be <a target="_blank" href="http://www.seobook.com/keynoting-search-engine-marketing-conference-my-honeymoon" title="keynoting at the SEMCON 2007">keynoting at the SEMCON 2007</a>, the first Philippine Search Engine Marketing Conference.</p>
<p>But wait, there&#8217;s more! Not only will I get to hear Aaron Wall speak, I&#8217;ll also get the chance to listen to what <a target="_blank" href="http://www.pinkseo.info/2007/09/02/search-engine-marketing-conference-philippines-2007/" title="The PinkSEO Girl">The PinkSEO</a> has to say. <strong>PinkSEO</strong> is known as one of the top SEO gurus in the Philippines. Probably the best female SEO in the country! Here&#8217;s a short description I got from her website:</p>
<blockquote><p>I get thrilled discovering new things about the web, Internet marketing, and SEO, and blogging. And I feel this sudden rush when I come across women who manage to stand out gracefully in a manly IT world such as this.</p></blockquote>
<p>This <a target="_blank" href="http://www.pinkseo.info" title="Filipina SEO">Filipina SEO</a> actively promotes <em>Girl Power</em> (Yeah!) and gives meaningful reviews of girly gadgets, accessories, and more. But behind her <em>kikay</em> professional SEO image, The PinkSEO is &#8220;also just a girl&#8221;. And she happens to be one of my closest friends (If not the closest one I got these days). <em><a target="_blank" href="http://www.guitarchic.net" title="Riz">Riz</a>, you deserve this huge break. I&#8217;m proud of you, gurl! I hope you break all their legs up there. Haha.</em></p>
<p style="text-align: center"><img src="http://www.taintedsong.com/wp-content/uploads/2007/09/joni-and-riz.png" alt="Joni and Riz" title="Joni and Riz" /><br />
Support <a target="_blank" href="http://www.pinkseo.info" title="PinkSEO">PinkSEO</a>!<br />
And our <small>uh, upcoming gurlband and design company. </small>LOL.</p>
<p>The SEM Conference 2007 will be on <strong>October 9-10, 2007</strong> at The Grand Ballroom, Hotel Intercontinental in Makati City, Philippines. For more information, please visit these links:</p>
<ul>
<li><a target="_blank" href="http://www.imvsolutions.com/sem2007/" title="Official SEMCON 2007 website">Official SEMCON 2007 website</a></li>
<li><a target="_blank" href="http://www.macalua.com/2007/08/28/semcon-2007-be-there/">&#8220;SEMCON 2007 &#8211; Be there!&#8221;</a></li>
<li><a href="http://www.sharmskee.com/2007/09/04/the-search-engine-marketing-sem-conference-philippines-2007/" title="The Search Engine Marketing (SEM) COnference Philippines 2007">&#8220;The Search Engine Marketing (SEM) Conference Philippines 2007&#8243;</a></li>
</ul>
<p>As promised, I&#8217;m sending link lovin&#8217; credits to those who left comments on <a href="http://www.taintedsong.com/2007/09/22/wireless-globelines-broadband/">my previous post</a>. Thanks guys!</p>
<ol>
<li><a href="http://spaceofinfluence.blogspot.com/">make money online</a></li>
<li><a href="http://www.lastleaf.org/">mae</a></li>
<li><a href="http://www.guitarchic.net/">Riz</a></li>
<li>Roly Rodriguez (<em>kahit walang link, salamat pa rin!)</em></li>
<li><a href="http://sasha-says.com">sasha</a></li>
<li><a href="http://michellemb.multiply.com/">michelle</a></li>
<li><a href="http://teacherjulie.com/">julie</a></li>
<li><a href="http://mobilityph.blogspot.com/">Robin Lim</a></li>
</ol>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/09/26/semcon-philippines-2007-here-i-come/">Permalink</a> |
<a href="http://joniang.com/2007/09/26/semcon-philippines-2007-here-i-come/#comments">10 comments</a> | <a href="http://joniang.com/2007/09/26/semcon-philippines-2007-here-i-come/#respond">Leave a comment</a> 
<br />Word count: 352 | Filed under: <a href="http://joniang.com/category/news-events-occasions/" title="View all posts in News, Events, Occasions" rel="category tag">News, Events, Occasions</a>, <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>
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		<title>&#8220;Please click on my Google ads!&#8221;</title>
		<link>http://joniang.com/2007/09/21/please-click-on-my-google-ads/</link>
		<comments>http://joniang.com/2007/09/21/please-click-on-my-google-ads/#comments</comments>
		<pubDate>Fri, 21 Sep 2007 01:29:33 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO / SEM]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/2007/09/21/please-click-on-my-google-ads/</guid>
		<description><![CDATA[I can no longer count the times I&#8217;ve come across a blog wherein the blogger is asking his visitors to &#8220;please click on the ads&#8221; on his site, and each of those times I&#8217;ve always wanted to go off my way and comment, &#8220;Please! I wouldn&#8217;t do that if I were you.&#8221; I&#8217;ve never left [...]]]></description>
			<content:encoded><![CDATA[<p>I can no longer count the times I&#8217;ve come across a blog wherein the blogger is asking his visitors to <em>&#8220;please click on the ads&#8221;</em> on his site, and each of those times I&#8217;ve always wanted to go off my way and comment, <em>&#8220;Please! I wouldn&#8217;t do that if I were you.&#8221;</em></p>
<p>I&#8217;ve never left a comment like that, though. A blogger&#8217;s blog is his own. He can do whatever he wants to do with it, say whatever he wants to say. I don&#8217;t want to be told off by any blogger to mind my own business. </p>
<p>I&#8217;m hoping that I could at least get the message across by writing this post, especially to newbie bloggers. Not that I&#8217;m not an expert at this or anything. I&#8217;m really not!</p>
<p>I know <a href="http://adsense.google.com" target="_blank" title="Google Adsense">Google Adsense</a> can be frustrating, especially if you&#8217;ve done everything you can to get more clicks. I remember the first time I was mulling over the idea of earning through Google ads &#8212; I asked my cousin in Virginia to click on my site ads once or twice a day if he could (as clicks coming from U.S. territories have higher <acronym title="Cost Per Click">CPC</acronym> compared to local clicks). Had I not told him the following day to <em>not</em> do that anymore, he would&#8217;ve gladly clicked on the ads on my website every chance he could. And eventually, I would&#8217;ve been forced to say goodbye to my then premature Adsense account.</p>
<p>While engaging in invalid click activity works in some advertising networks, Google on the other hand is a lot smarter than some people think. To all the Dexters (read: geniuses) who keep Google up and running (and made it <a href="http://www.taintedsong.com/2007/03/13/why-google-receives-3000-job-applications-everyday/">one of the top companies</a> in the world today) a small thing such as tracking down invalid clicks done by publishers is a no-brainer. So, we, as Adsense publishers, should be more cautious.</p>
<p>Thinking he could outsmart Google, this friend of mine, a web developer, IM<em>ed</em> me one time to say that he found a way to make his clicks undetectable by using some kind of command that will produce multiple <acronym title="Internet Protocol">IP</acronym>s and blah blah, yadda yadda &#8212; I didn&#8217;t really understand the technical stuff he was saying. Despite my warnings, he went and kept on clicking on his own ads anyway. He was earning quickly at first, and he was very excited when his <a href="https://www.google.com/adsense/support/bin/answer.py?hl=en&amp;answer=14836" title="PIN">PIN</a> finally arrived. I was even beginning to think that he has found his very own gold mine! But, weeks later, when I asked him how things were going, he responded by using <em>frown</em> and <em>cry</em> emoticons. He told me he got an unsolicited e-mail from Google telling him that they had disabled his account. It wouldn&#8217;t have been very nice to tell him &#8220;I told you so.&#8221;</p>
<p>I also know this one guy who was so psyched when he was finally done setting up his website with a bunch Google ads that he asks his brother to click on them. He explained that he will be paid by Google for every click he gets. Thrilled with the idea of quick and easy cash, his brother clicked on the ads on the site. Not just once or twice, but plenty of times! I think you can guess what happened next.</p>
<p>To ensure that our Adsense accounts won&#8217;t be disabled, Google has <a href="https://www.google.com/adsense/support/bin/answer.py?answer=48182&amp;sourceid=aso&amp;subid=ww-ww-et-asui&amp;medium=link&amp;sourceid=asos&amp;subid=ww-ww-et-HC_entry&amp;medium=link" title="Adsense program policies" target="_blank">Adsense program policies</a> and rules that we need to follow. And among the 10 other <a href="https://www.google.com/adsense/support/bin/answer.py?answer=23921&amp;sourceid=aso&amp;subid=ww-en-et-asblog_2007-05-03&amp;medium=link" title="rules to keep account in good standing">rules to keep our accounts in good standing</a>, the first two support this post:</p>
<ul>
<li><strong><em>Don&#8217;t click on your own Google ads.</em></strong><br />
Clicking on Google ads on your own site for any reason is strictly prohibited. If you&#8217;d like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser&#8217;s address bar, or use the <a href="http://www.google.com/support/adsense/bin/answer.py?answer=10004">AdSense preview tool</a>.</li>
<li><em><strong>Don&#8217;t ask others to click on Google ads</strong>. </em><br />
Users should click on Google ads because they&#8217;re interested in the services being advertised. Encouraging users to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs and can cause your account to be disabled.</li>
</ul>
<p>Between your random visitors and regular visitors, you want your ads to be clicked by the random ones who actually find those ads being displayed on your blog interesting. Getting frequent clicks from a regular visitor (which means the clicks are coming from a single <acronym title="Internet Protocol">IP</acronym>, assuming that visitor is using the same computer) would do you more harm than good.</p>
<p>Google has its own way to investigate invalid click activity. Aside from blatantly <a href="https://www.google.com/adsense/support/bin/answer.py?answer=48182&amp;sourceid=aso&amp;subid=ww-en-et-asblog_2007-05-03&amp;medium=link" target="_blank">inviting your visitors</a> to &#8220;click the ads&#8221; or &#8220;visit the links&#8221;, they also flag websites who do not comply with their <a href="http://adsense.blogspot.com/2006/12/ad-and-image-placement-policy.html" title="ad and image placement" target="_blank">ad and image placement policy</a> to protect both their advertisers and users. The label &#8220;<strong>Sponsored Links</strong>&#8221; above Google ad units are OK, but not &#8220;<strong>Favorite Sites</strong>&#8220;. It&#8217;s a good thing this guy <a href="http://isnoop.net/blog/?p=23">received a warning</a> before they disabled his account.</p>
<p>Google also wouldn&#8217;t be too happy to see ads in close proximity to Flash games or other interactive features, ads under pop-ups or download prompts, ads near site navigation controls (drop-downs or menu links), ads beside small images that suggest a relationship between the two, and <a href="http://adsense.blogspot.com/2006/12/ad-and-image-placement-policy.html" target="_blank">more</a>. It&#8217;s really better not to <a href="http://adsense.blogspot.com/2007/05/dont-run-risk-of-click-and-miss.html" title="Don't run risk of click and miss." target="_blank">risk it</a>.</p>
<p>As an <a href="http://adwords.google.com">Adwords</a> advertiser (for the products our company sells online), I&#8217;m a bit sad to learn about some publishers who engage in click fraud activity. Every invalid click on the publisher&#8217;s side is a price the advertiser has to pay&#8230; in vain. And for Adwords advertisers like us with a limited budget for our <acronym title="Pay-Per-Click">PPC</acronym> campaign and a sales quota we have to reach, invalid (and useless) clicks are the last thing we need.</p>
<p>OK. I know that&#8217;s beside the point. But that&#8217;s just to catch a glimpse of the other side of the coin.</p>
<p>To wrap up this post (because it&#8217;s already too long!), might I suggest that instead of encouraging your visitors to &#8220;click on your Google ads&#8221;, why not focus on writing more content for your blog? (&#8220;<a href="http://www.akamarketing.com/content-is-king.html" title="Content is still king." target="_blank">Content is <em>still</em> king</a>.&#8221; <em>Lol. So cliche!</em>) Also, have more websites link to your blog (&#8220;<a href="http://www.searchengineguide.com/articles/2004/1027_rc1.html" title="Linking is queen" target="_blank">Linking is <em>queen</em></a>!&#8221; ) That way you&#8217;d get more traffic not only from referring sites, but also from search engines. The more content and backlinks your site has, the more it would be visible in search engines. The more visible your site is in search engines, the more traffic you&#8217;d get. And the more traffic you get, the more you&#8217;d have random first-time visitors who would most likely click on the Google ads displayed on your blog! <em>*Kachiiing*</em></p>
<p>I don&#8217;t know if this post has been helpful or not&#8230; but I hope it at least serves as &#8220;a friendly reminder&#8221;. :)</p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/09/21/please-click-on-my-google-ads/">Permalink</a> |
<a href="http://joniang.com/2007/09/21/please-click-on-my-google-ads/#comments">13 comments</a> | <a href="http://joniang.com/2007/09/21/please-click-on-my-google-ads/#respond">Leave a comment</a> 
<br />Word count: 1,121 | Filed under: <a href="http://joniang.com/category/internet/" title="View all posts in Internet" rel="category tag">Internet</a>, <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>
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		<title>Meta Description</title>
		<link>http://joniang.com/2007/07/02/meta-description/</link>
		<comments>http://joniang.com/2007/07/02/meta-description/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 08:08:40 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[SEO / SEM]]></category>

		<guid isPermaLink="false">http://www.joniang.com/2007/07/02/meta-description/</guid>
		<description><![CDATA[Some say writing the meta tags for each Web page have become less important in SEO, but if there&#8217;s a meta tag that remains useful until today (maybe not as useful as it was in the 90&#8242;s), it&#8217;s the meta description. Contrary to popular belief that the meta description is no longer effective, experts say [...]]]></description>
			<content:encoded><![CDATA[<p>Some say writing the <strong>meta tags</strong> for each Web page have become less important in SEO, but if there&#8217;s a meta tag that remains useful until today (maybe not as useful as it was in the 90&#8242;s), it&#8217;s the meta description. Contrary to popular belief that the <strong>meta description</strong> is no longer effective, experts say that it is still <em>very important</em> to SEO because the meta description (and meta keywords) still matter in <strong>Yahoo!</strong> and <strong>MSN. </strong>It won&#8217;t be a smart move if you neglect the techniques that work for those two search engines. After all, they are among the three giant search engines today.</p>
<p>A meta description should be included in a page not because it will help a website rank higher in search engines, but because it will help a website distinguish itself from other websites in the <acronym title="search engine results page">SERP</acronym>s. Most Search users almost always check out the description of a certain website found on the <acronym title="search engine results page">SERP</acronym> before pointing the mouse to the website&#8217;s link. So it&#8217;s important that you provide a convincing and descriptive meta description.</p>
<p>However, there are times that after you&#8217;ve written a unique, search-engine friendly meta description for each of the pages, you still won&#8217;t see those descriptions in the <acronym title="search engine results page">SERP</acronym>s, rather you will see a different kind of description. This is probably because you&#8217;ve recently submitted your website to the <acronym title="Open Directory Project">ODP</acronym> (<a href="http://www.dmoz.com" title="dmoz">dmoz</a>) or Yahoo! Directory, which are two of the largest and influential directories. If your website is included in either of these two directories, chances are, they are the ones that provide the title and description of your website to search engines.</p>
<p>In order for search engines to stop reading the title and description from dmoz or Yahoo! Directory, you can add the following meta tags inside the <code>&lt;head&gt;</code> section of your page:</p>
<p><code>&lt;meta name="ROBOTS" content="NOODP" /&gt;</code> or <code>&lt;meta name="Slurp" content="NOODP" /&gt;</code></p>
<p>and</p>
<p><code>&lt;meta name="ROBOTS" content="NOYDIR" /&gt;</code> or <code>&lt;meta name="Slurp" content="NOYDIR" /&gt;</code></p>
<p>These tags will allow you to have full control over your pages&#8217; titles and descriptions. For more info about this topic, check out the following articles:</p>
<ul>
<li><a href="http://www.ysearchblog.com/archives/000368.html">Yahoo! Search Weather Update and Support for &#8216;NOODP&#8217;</a></li>
<li><a href="http://www.ysearchblog.com/archives/000418.html">Yahoo! Search Support for &#8216;NOYDIR&#8217; Meta Tags and Weather Update</a></li>
</ul>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/07/02/meta-description/">Permalink</a> |
<a href="http://joniang.com/2007/07/02/meta-description/#comments">No comment</a> | <a href="http://joniang.com/2007/07/02/meta-description/#respond">Leave a comment</a> 
<br />Word count: 363 | Filed under: <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>
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		<slash:comments>0</slash:comments>
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		<title>SEOmoz and SEO&#8217;s Guide to Beginners</title>
		<link>http://joniang.com/2007/06/28/seomoz-and-seos-guide-to-beginners/</link>
		<comments>http://joniang.com/2007/06/28/seomoz-and-seos-guide-to-beginners/#comments</comments>
		<pubDate>Thu, 28 Jun 2007 01:50:48 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[SEO / SEM]]></category>

		<guid isPermaLink="false">http://www.joniang.com/2007/06/28/seomoz-and-seos-guide-to-beginners/</guid>
		<description><![CDATA[Because I work as an SEO, I make it a point to read some updates about the SEO industry so I can be, at the very least, aware of the latest buzz. I mean, I try to read as much blog posts about SEO as I can, but most of the time I get bored [...]]]></description>
			<content:encoded><![CDATA[<p>Because I work as an SEO, I make it a point to read some updates about the SEO industry so I can be, <em>at the very least</em>, aware of the latest buzz. I mean, <em>I try to read</em> as much blog posts about SEO as I can, but most of the time I get bored when the post I&#8217;m reading is just way too long and technical!! I&#8217;m subscribed to a bunch of SEO blogs out there, but truth is, I usually just take a quick scan in my <a href="http://reader.google.com" title="reader">feed reader</a>, especially if that blog isn&#8217;t using <a href="http://www.taintedsong.com/2007/04/14/full-feed-text/" title="full feed text">full feed text</a>. Hmm, I think I have a short attention span.. Which probably explains why I&#8217;m not learning as much as I should. Hah.</p>
<p>Among the SEO blogs I&#8217;m subscribed to, I am particularly fond of <a href="http://www.seomoz.org/" title="SEOmoz">SEOmoz</a>. The people who blog at the <a href="http://www.seomoz.org/blog" title="SEOmoz Blog">SEOmoz Daily SEO Blog</a> usually come up with  creative ways to explain their point and they have good sense of humor too. Their posts are simple and well-written,  it&#8217;s perfect for those who are beginners in SEO (like me).</p>
<p>My favorite feature in SEOmoz is their <a href="http://www.seomoz.org/blog/category/37" title="Whiteboard Friday">Whiteboard Fridays</a>. Every Friday they post a video wherein one of them is going to talk about anything related to Search with the use of a white board illustration. It is usually <a href="http://www.seomoz.org/blog/author/63">Rand</a> who appears on the videos but whenever he&#8217;s unavailable the other &#8220;Mozzers&#8221; take his place.</p>
<p>Just by reading their blog posts and watching their videos, I can pretty much tell that the SEOmoz office is a great place to work. The Mozzers seem to really love what they&#8217;re doing. Hmm. I wonder how that feels like..</p>
<p>As an SEO amateur, I can very much relate to the recent post at SEOmoz entitled <a href="http://www.seomoz.org/blog/the-seos-guide-to-beginners" title="The SEO's Guide to Beginners">The SEO&#8217;s Guide to Beginners</a>. It was written by <strong>mystery_guest</strong> who&#8217;s also working as an SEO. I especially like this part:</p>
<blockquote><p>A lot of people are under the erroneous impression that I am not only part of the SEO industry, but that I have an extensive understanding of SEO, in general.</p>
<p>This is woefully untrue. I&#8217;m pretty much clueless..</p></blockquote>
<p>That&#8217;s me right there! I&#8217;ve been working as an SEO for 2 years and I&#8217;ve successfully worked on a bunch of websites, but really, I&#8217;m just as clueless as the next girl. Because the Search industry is constantly evolving, it&#8217;s more often than not that I find myself lost along the way. Read the rest of <a href="http://www.seomoz.org/blog/the-seos-guide-to-beginners" title="The SEO's Guide to Beginners">The SEO&#8217;s Guide to Beginners</a> and you&#8217;ll know what I&#8217;m talking about.</p>
<p>Mystery_guest also wrote about keeping the SEO language clean. Would you believe I also refer to my job as &#8220;Internet Marketing&#8221; when I&#8217;m talking to people who (I assume) are unfamiliar with SEO? Most of the time, after I tell people I work as an SEO their next question would be, <em><strong>&#8220;What&#8217;s an SEO?&#8221; </strong></em>Someone even gave me this follow-up question: <em><strong>&#8220;Are you like a CEO?&#8221;</strong></em> Hah! I wish!! So to avoid further queries, I just use the term &#8220;Internet Marketing&#8221;. That sounds less complicated, doesn&#8217;t it?</p>
<p>To sum up this post, I recommend <a href="http://www.seomoz.org/blog/" title="SEOmoz Daily SEO Blog">SEOmoz Daily Blog</a> to SEO beginners out there. I&#8217;m sure you&#8217;re gonna love it.</p>
<p><small>Note: This is NOT a sponsored post. I just happen to like SEOmoz. ;)<br />
</small></p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/06/28/seomoz-and-seos-guide-to-beginners/">Permalink</a> |
<a href="http://joniang.com/2007/06/28/seomoz-and-seos-guide-to-beginners/#comments">One comment</a> | <a href="http://joniang.com/2007/06/28/seomoz-and-seos-guide-to-beginners/#respond">Leave a comment</a> 
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		<title>Those Darn Drugs</title>
		<link>http://joniang.com/2007/06/04/those-darn-drugs/</link>
		<comments>http://joniang.com/2007/06/04/those-darn-drugs/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 04:04:42 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/?p=260</guid>
		<description><![CDATA[Is it just me or are these pharmaceutical comment spams starting to get on everyone&#8217;s nerves too? It&#8217;s only the start of the week, I only had more or less 3 hours of sleep last night, the tall latte isn&#8217;t working its magic, and then I open my mailbox only to be greeted by a [...]]]></description>
			<content:encoded><![CDATA[<p>Is it just me or are these pharmaceutical comment spams starting to get on everyone&#8217;s nerves too? It&#8217;s only the start of the week, I only had more or less 3 hours of sleep last night, the tall latte isn&#8217;t working its magic, and then I open my mailbox only to be greeted by a bunch of annoying comments spam!</p>
<blockquote><p><strong>Tadalafil and proscar propecia success.</strong><br />
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<p>This is obviously not the type of spam that the great and powerful <a href="http://akismet.com/" title="Akismet">Akismet</a> is made to filter since it doesn&#8217;t contain 2 or more links &#8212; or any links on that matter &#8212; so I don&#8217;t know what else to do with these comments except to mark them as spam one by one.  :mad:</p>
<p>Please tell me I&#8217;m not alone in this? :up:</p>
<p>A few days I got to chat with someone who&#8217;s working on optimizing pharmaceutical websites. The pharmaceutical industry is probably one of the most (if not <em>the most</em>) competitive industries online, so I can just imagine how hard it is for them to promote these websites. Then I remembered the uncontrollable comment spamming going on in my blog and I wondered if SEO people working on these pharmaceutical websites are desperate enough to go as far as manually spamming other people&#8217;s blogs through comments! :shock:</p>
<p>No, I&#8217;m not accusing anyone, I was just wondering! :D</p>
<p>Until I find a solution &#8212; I mean, if someone else finds a solution and then tells me about it (LOL) &#8212; I&#8217;m limited to just placing these strange pharmaceutical words one by one in the <strong>Options &gt; Discussion &gt; Comment Blacklist</strong> section. Hopefully, that&#8217;ll lessen the comments spams I&#8217;m getting. :confused:</p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/06/04/those-darn-drugs/">Permalink</a> |
<a href="http://joniang.com/2007/06/04/those-darn-drugs/#comments">11 comments</a> | <a href="http://joniang.com/2007/06/04/those-darn-drugs/#respond">Leave a comment</a> 
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		<title>Tips For Creating Landing Pages</title>
		<link>http://joniang.com/2007/05/24/tips-for-creating-landing-pages/</link>
		<comments>http://joniang.com/2007/05/24/tips-for-creating-landing-pages/#comments</comments>
		<pubDate>Thu, 24 May 2007 03:17:23 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[SEO / SEM]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/?p=253</guid>
		<description><![CDATA[Pay-Per-Click is one of my favorite areas of SEM. And right now, I&#8217;m in the process of setting up new PPC campaigns &#8212; from scratch! This is the first time I&#8217;m doing this because in my previous work, the PPC campaigns and landing pages were already established way before I joined the company, so today, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Pay_per_click" title="Pay-Per-Click">Pay-Per-Click</a> is one of my favorite areas of <acronym title="Search Engine Marketing">SEM</acronym>. And right now, I&#8217;m in the process of setting up new <acronym title="Pay-Per-Click">PPC</acronym> campaigns &#8212; from scratch! This is the first time I&#8217;m doing this because in my previous work, the PPC campaigns and landing pages were already established way before I joined the company, so today, I&#8217;m kind of groping in the dark.</p>
<p>I think I like designing <a href="http://en.wikipedia.org/wiki/Landing_page">Landing Pages</a> better than the usual Web pages I tweak, because I really don&#8217;t need to optimize them for search engine visibility (which tremendously racks my brain!). Only problem is I have to think like a buyer would think in order for me to <em>have an idea </em>about what kind of information to put, how to design the overall look and feel of the page and where to place the images, call-to-action buttons and links &#8212; because ultimately, it&#8217;s the conversion that counts. I&#8217;m not a Marketing major so this &#8220;Know Your Market&#8221; stuff is all new to me.</p>
<p>Fortunately, there are many effective tips available on the Internet for writing and designing landing pages. Since I don&#8217;t know squat about the whole landing page mumbo-jumbo, I&#8217;m thankful that <a href="http://www.copyblogger.com" title="The Copyblogger">The Copyblogger</a> (yes, I&#8217;ve become a fan) has some posts that tackle this subject. Here are some tips from them:</p>
<p><strong>10 Tips for Writing the Ultimate Landing Page</strong></p>
<ol>
<li>Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click. Match your language as exactly as you can. (Close is good, exact is best.) This way you keep your visitor oriented and engaged. This is by far the most important part of your landing page.</li>
<li>Provide a clear call to action. Whether you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. I use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page. Copy tests here will give you the biggest bang next to testing headlines.</li>
<li>Write in the second person – You and Your. No one gives a rat’s patootie about you, your company, or even your product or service except as to how it benefits him or her. (The bigger the company the more time I spend rewriting their stuff from We to You.)</li>
<li>Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase. This is business, not a personal expression of your art. (Every copy coaching student hears me say this at least once.)</li>
<li>You can write long copy as long as it’s tight. I always err on writing a little long on the first drafts because it’s easier to edit down than to pad up skimpy copy. Your reader will read long copy as long as you keep building a strong, motivating case for him/her to act. However, not every product or service will require the same amount of copy investment. Rule of thumb: Think longer copy when you’re looking to close a sale. Think shorter copy for a subscription sign-up or something that doesn’t necessarily require a cash commitment..</li>
<li>Be crystal clear in your goals. Keep your body copy on point as a logical progression from your headline and offer. Don’t add tangential thoughts, ancillary services, and generic hoo-hah. (Hoo-hah makes the client feel good but wastes the readers time.) Every digression is a conversion lost.</li>
<li>Keep your most important points at the beginning of paragraphs and bullets. Most visitors are skimming and skipping through your copy. Make it easy for them to get the joke without having to slow down.</li>
<li>In line with #7, people read beginnings and ends before they read middles. Make sure you keep your most critical, persuasive arguments in these positions.</li>
<li>Make your first paragraph short, no more than 1-2 lines (that’s lines, not sentences.) Vary your paragraph line length from here. It helps create visual dissonance and makes it easier to read your copy. And no paragraph should be more than 4-5 lines long at any time.</li>
<li>Write to the screen. Take a piece of paper and frame-out where your text, buttons, and design elements will go. Consider how much of your content will be seen “above the fold” or at the first screen. You can still go long and have visitors scroll downward. If so, you’ll want to make sure you repeat essential calls to action, testimonials and other components so no matter where your visitor is, an ACT NOW link or button remains is visible.</li>
</ol>
<p><strong>3 BONUS TIPS:</strong></p>
<ol>
<li>Remove all extraneous matter from your landing page. This includes navigation bars, visual clutter, and links to other sections. You want the reader focused solely on your copy, your supportive visuals, and the offer you’re making without being tempted to wander around the room.</li>
<li>Don’t ask for what you don’t need. Ask for only enough information to complete the sale or the desired action. This isn’t the time to conduct a marketing survey. Every question you ask, every piece of information you require will chip away at your response. Be judicious.</li>
<li>Assume nothing. Test everything.</li>
</ol>
<p><em>These tips and techniques will get you started, but they just scratch the proverbial surface. Design elements are critical, too — color, images, layout — as well as video, audio, and other interactivity elements whose purpose is to more deeply engage the reader and boost response. They all merit a deeper look and testing where it makes sense.</em></p>
<p><strong>5 Tips for Designing the Ultimate Landing Page</strong></p>
<ol>
<li>Scrutinize your competition’s design and organization flow of their landing pages: Go through their conversation process and note the places where you feel a bit stumped or put off. Then go back to your own landing page and compare. Consider what you could revise or eliminate for better effect.</li>
<li>Put your most critical landing page elements in the upper 300 pixels of the page: Usability research shows over half of your site visitors will NOT scroll “below the fold.” So forget the warm-up copy, get right to the point, and keep your value proposition at first screen view.</li>
<li>Think simple: Use a one-column format with ample margins and white space to increase reading comprehension. Break up big paragraphs into smaller paragraphs — and no more than 5 lines per. You want to encourage visitors to read and engage with your message. Dense-looking copy doesn’t get read, period.</li>
<li>Be obvious and use standard usage conventions: Underline your links, be clear. descriptive and specific when describing them. No visitor should have to work to use your page or understand your message.</li>
<li>Make sure your page loads quickly: There are still millions of people using dial-up. Depending on your marketing and your product/service mix, strive for an 8-second or less page load. Don’t plump your page with unnecessary graphics. Optimize essential graphics to reduce file size and load time.</li>
</ol>
<p>But wait, there’s more! Here are 5 more tips you’ll want to review and keep handy:</p>
<ol>
<li>Format your page according to the F-Pattern Eye-Tracking Principle: Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left.</li>
<li>Use the same color palette/visual elements from your ads on your landing page: There should be a smooth, consistent flow to help keep your prospect oriented and assured that they are indeed “landed” in the right place.</li>
<li>No clipart! Choose a single dominant photo image to be your hero shot: Use a product photo or, in the case of a service, you could use your logo or even a photo of your location. Make it clickable and don’t forget to add a benefit-rich caption.</li>
<li>Put your message, copy or image, close to the middle of your page. Less critical elements can be placed in sidebars or perhaps even eliminated.</li>
<li>Make it easy to complete your input form: For example, have the input cursor hop instantly from field to field upon completion. Let your user tab around fields. No drop-down menus, require only a checkbox action. And my personal favorite — auto-populate any fields you can.</li>
</ol>
<p><em>Remember, your landing page is your visitor’s last stop to buy something outright or Step 2 if lead generation is your goal. Whether it’s one step or one of many, your copy and design has to focus on firing-up your visitor’s self-interest as well as build confidence and trust in your product/service and in you/your company.</em></p>
<p>Of course I&#8217;m not<em> </em>doing all of these, but it&#8217;s nice to have some guidelines. </p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/05/24/tips-for-creating-landing-pages/">Permalink</a> |
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<br />Word count: 1,418 | Filed under: <a href="http://joniang.com/category/seo-sem/" title="View all posts in SEO / SEM" rel="category tag">SEO / SEM</a>
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		<title>You&#8217;ll Know You Need To Do Something..</title>
		<link>http://joniang.com/2007/05/18/youll-know-you-need-to-do-something/</link>
		<comments>http://joniang.com/2007/05/18/youll-know-you-need-to-do-something/#comments</comments>
		<pubDate>Fri, 18 May 2007 08:24:24 +0000</pubDate>
		<dc:creator>Joni</dc:creator>
				<category><![CDATA[Daily Babble]]></category>
		<category><![CDATA[SEO / SEM]]></category>

		<guid isPermaLink="false">http://www.taintedsong.com/?p=250</guid>
		<description><![CDATA[&#8230; when you have unintentionally mentioned the word &#8220;flabs&#8221; too many times in just one post that that certain post is now found on the first page of Google using flabs as the keyword. I discovered this when I was testing out www.taintedsong.com in SeoDigger to find out the keywords this website ranks for. SeoDigger [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230; when you have unintentionally mentioned the word &#8220;flabs&#8221; too many times in just one post that<a href="http://www.taintedsong.com/2007/04/24/flabs-flabs-go-away/" title="Flabs, flabs, go away!"> that certain post</a> is now found on the <a href="http://www.google.com/search?num=20&amp;hl=en&amp;q=flabs&amp;btnG=Search" title="flabs">first page of Google</a> using <strong>flabs</strong> as the keyword.</p>
<p>I discovered this when I was testing out <a href="http://seodigger.com/request.php?q=http%3A%2F%2Fwww.taintedsong.com" style="background-color: #ff0000" title="www.taintedsong.com in SeoDigger" rel="nofollow">www.taintedsong.com in SeoDigger</a> to find out the keywords this website ranks for. <a href="http://seodigger.com" title="SeoDigger">SeoDigger</a> is a great tool if you want to see if your site is visible in Google using which sets of keywords. It also lets you know how some of your random visitors are finding their way to your blog which, consequently, gives you an idea on the unique topic you should write about frequently to drive more traffic to your site. But you need to sign up first to see more keywords, otherwise it will just generate about 10 keywords or less.</p>
<p>So yeah, I really need to get rid of these flabs. I want to prove my <a href="http://www.taintedsong.com/2007/04/24/flabs-flabs-go-away/" title="old post">old post</a> wrong and avoid the possibility of being labeled as the top <em>flab</em>by blogger found in <a href="http://blogsearch.google.com/blogsearch?hl=en&amp;q=flabs&amp;btnG=Search+Blogs" title="Google Blog Search">Google Blog Search</a> <em>and</em> <a href="http://www.technorati.com/search/flabs?language=n&amp;authority=a7">Technorati</a>, hahaha! JK! :D</p>
<p>PS: Thanks to <a href="http://reah.info/2007/05/21/blessings-and-beyond/" title="Reah">Reah</a>, <a href="http://romzkeepomski.wordpress.com/2007/05/19/can-we-really-count-our-blessings/" title="Romzkee">Romzkee</a>, <a href="http://www.guitarchic.net/2007/05/19/five-blessings-six-weird-things/" title="Riz">Riz</a>, <a href="http://chocolatetears.wordpress.com/2007/05/18/count-your-blessings-instead-of-sheep/" title="Michelle">Michelle</a>, <a href="http://www.lastleaf.org/2007/05/12/oh-no-say-this-isnt-so/" title="Mae">Mae</a>, <a href="http://www.scribesmeister.info/2007/05/11/count-your-blessings/">Sarah</a> and <a href="http://jir3h.blogspot.com/2007/05/counting-my-blessings.html" title="Jireh">Jireh</a> for responding to my <a href="http://www.taintedsong.com/2007/05/10/count-your-blessings/" title="Count Your Blessings">tag</a> and sharing your blessings. :)</p>
<hr />
<p><small>© Joni for <a href="http://joniang.com">Joni Ang</a>, 2007. |
<a href="http://joniang.com/2007/05/18/youll-know-you-need-to-do-something/">Permalink</a> |
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